Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

High-performing c-store retailers can see up to an 85% retention rate in their loyalty programs. “The first step toward a more effective loyalty strategy is to evaluate your current program's ...

These awards spotlight the strategic use of customer data and feedback to continuously enhance the Blain’s Rewards program, powered by SessionM, a Mastercard company. The program integrates in-store ...

ANKENY, Iowa--(BUSINESS WIRE)--Casey’s, the third largest convenience retailer and fifth largest pizza chain in the United States, today announced an enhanced mobile app experience for its loyalty ...

An in-depth look into the largest airline loyalty program in the world.

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard. The new card is issued by Barclays US Consumer Bank. The updated program aims to deliver ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...