AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real ...

The move from blue links to conversational AI forces marketers to rebuild local strategies around precision, consistency, and real-world validation signals. In organic search, disruption has always ...

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. AI Mode in Search now supports ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

“How can I rank better beyond my location?” is a common local SEO question. It’s fairly easy for your local business to be highly visible in Google’s local packs and maps when searching for it while ...