Your most powerful local asset: the modern guide to GBP optimisation Local search is evolving fast – but Google Business Profile (GBP) remains the foundation of how practices are discovered, evaluated ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Google Search can now make AI-powered calls to local businesses. Businesses are selected based on traditional local search rankings. The feature is rolling out in the U.S. with higher usage limits for ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses within a day.

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...