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Local SEO for small businesses: Swiss marketing expert explains benefits
Most Small businesses invest heavily in storefronts yet remain invisible online when nearby customers search for their ...
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...
Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...
Researchers introduce a group-driven initialization that fuses search history with graph modularity, boosting state-of-the-art local solvers for k-quasi-clique and k-plex without altering their search ...
There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...
In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s happening in 2025 signals a potential breakdown of the old local SEO model. And if ...
Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...
Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...
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