Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

In our last episode, we visited Omniflow and saw how the company turned a streetlight pole into a standardized piece of urban ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...

A new era of innovation officially begins today at the University of Nebraska–Lincoln with the launch of the Frontier Tech Lab (FTL) during Silicon Prairie Startup Week. The first-of-its-kind ...

Opened last year as part of the Montana Digital Academy, a lab at the University of Montana conducts AI training events and ...

ATLANTA — A mobile tech lab is helping to get whole communities ready for jobs of the future. On Tuesday morning, the Channel 2 Action News parking lot transformed into a high-tech classroom thanks to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Innovation is thriving in Atlanta and its surrounding ...

The NHL is showing off a new place for working through innovative ideas, with a helping hand from Verizon. Also in this week's SBJ Tech newsletter, longtime sports exes Scott Gutterman and Matt ...