With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's latest technologies — and doing some smart ...

The U.S. Postal Service has long been touting the Intelligent Mail barcode (IMB) as a revolutionary change–one that will expand mailers’ ability to track individual pieces of mail and provide greater ...

The U.S. Postal Service, which is seeking ways to boost the appeal of direct mail for marketers in a changing technological landscape, is considering including scannable codes on advertising mail. It ...

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even ...