Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I continue my ongoing analysis of the ...

As this is the fourth edition—though enlarged and partly re-written—of the work under notice, it is not necessary to review it in detail. It is sufficient to mention, by way of reminder, that for the ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Let’s do a fast test and see. Suppose I tell you that the ...