The FICF 1.0 specification is available for public comment for 45 days, closing on May 15, 2026. The IAB Tech Lab encourages all interested parties, particularly bun manufacturers and POS architects, ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the CoMP (Content Monetization Protocol) Specification v1.0 for Public Comment, ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, the Interactive Advertising Bureau has announced that the IAB ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

Kochava, the leading real-time data solutions company for omnichannel outcomes, and IAB Tech Lab, the global digital advertising technical standard-setting body, today announced a landmark engagement.

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...