When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

I recently had the privilege of presenting a paper at the 2024 conference of the International Society of Humor Studies. It was during that meeting that I had the idea of interviewing leading experts ...