Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes ...

You can use Google Trends to understand how often people search for certain terms or topics. Google Trends lets you customize search data by region, time period, category, and type of search. You can ...

Overview Google Search is evolving to give users more control over the sources they see at the top of search results.As misinformation increases, prioritising t ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...