It’s less about how you put the org chart together and more about maneuvering people as you develop relationships. My dad was a high school basketball coach in the middle of rural Arizona. He rarely ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Choosing a business structure may not be the most glamorous part of starting a business. In fact, it can actually feel a little daunting. But the business structure you choose can affect how you pay ...

Changing the legal structure of a business is a pivotal moment in an entrepreneur’s journey, requiring both careful planning and a deep understanding of the potential legal, financial and operational ...

We are in the midst of an unstructured data revolution – with 80% of data likely to be unstructured by 2025, according to IDC. The rise of advanced analytics and in particular artificial ...

Companies that focus on transparency often talk about their “open door policy” - a kind of all-access pass for employees and team members. For curious team members, guidance can be a great service - ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...