Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

By learning to recognize viewing behaviors that mirror a genuine television experience, agentic systems can distinguish ...

How will AI agents change the way brands do business online? We’re getting closer to finding out. This week, Shopify introduced the Universal Commerce Protocol (UCP), co-developed with Google — the ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...