Cowritten by Kelsey Schultz and Tchiki Davis. Mind mapping is a technique through which you develop and visually organize thoughts, ideas, and information. This technique involves identifying a ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

The Overture Maps Foundation, a project to standardize map data, was founded in December 2022 by Amazon, Meta, Microsoft and TomTom, and is hosted by the Linux Foundation. I talked to Marc Prioleau ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. I've been spoiled. The modern RPGs I spend my time with are filled with waypoints, automaps, and ...