The Chronicle of Philanthropy

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

The 7 Most Common Direct Mail Mistakes (and How to Avoid Them)

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years ...
Printing Impressions

How to Build a Direct Mail Strategy That Actually Works

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...