Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

The ideal agency provides three things: a standardized workflow, measurable results and the strategic backbone to tell you when your narrative is failing. Make agencies prove their process, demand ...

A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

The power of personal branding The role of PR in creating a strong personal brand Strategies to navigate personal branding How to leverage influencer marketing to build your personal brand In an era ...