If you’re competing in business by having the lowest price, fastest delivery, or most features, you’re fighting a losing battle. While you're busy with the details of your product, you're missing ...

With more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies, I can confidently say the marketers' holy grail continues to be customer connectivity.

At one time or another, we all have to deal with a down market cycle. My industry—drayage—has been up and down a few times since 2019. The peaks and valleys were heightened by pandemic-driven market ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

The dominant business theme among large U.S.-based and global enterprises have been an intense focus on slashing costs in 2024 . News story after news story has chronicled how businesses in a variety ...

To learn more about our editorial approach, explore The Direct Message methodology. In the past two years, I’ve had more than one conversation with IT and marketing leaders who admit, often with a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A strong compensation strategy helps an organization ...

Last month, I spoke with a SaaS founder who was six months from Series A. Her product was elegant, her traction was solid, and her pitch deck was polished. But during due diligence, a potential lead ...

One of the most important steps before investment is to evaluate the competitive advantage of a company. This indicates those special attributes or strategies that give it an edge over its competitors ...

Most people think of weather as just a forecast on their mobile phone—but it’s so much more. Weather impacts every industry, from logistics and operations to marketing and customer experience. Yet ...