Relationships are the heartbeat of any growing business. Solid connections can either seal the deal or break it by helping to strengthen your supply chain and build loyal customers. When things get ...

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Social media and newsletters are important for a business, it’s free, it’s organic, it’s a great way to build awareness for your brand, and it’s valuable to have a direct connection with customers.

DaLissa Alzner does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today’s world (and tomorrow’s) will require a balance of technology and human ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...

User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results. User-generated content (UGC), employer-generated ...

Connecting with people can be a hard thing to do. You meet someone new and they might be a person you can see yourself relating to and even having a deeper relationship with, but it can be difficult ...