Historians likely will recall July 2024 as the moment that forever changed television. That was the month YouTube broke not one but two Nielsen viewership records: It became the first streaming ...

AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...