The Head of Instagram, Adam Mosseri, announced that the platform is rolling out "Your Algorithm" to U.S. users for Reels today (Dec 10). This feature lets users see and control what the AI thinks they ...

High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram is overhauling its recommendation algorithm for Reels to boost “original content” in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Instagram has announced sweeping changes to its content recommendation algorithm, emphasizing original content and boosting visibility for smaller accounts. These updates aim to reshape how content is ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Artificial intelligence is no longer a novelty on Instagram, it is the default setting. In response, Instagram boss Adam Mosseri is signaling a strategic pivot, arguing that when AI content is ...