The power of a group is undeniable. Group discussions bring the synergy of connection, insight, and joy to the forefront. A popular area of focus for group discussions is books – fiction and ...

A traditional focus group is a moderated group interview typically facilitated by business owners interested in learning about customer perceptions of their product or service. Employee focus group ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

Focus group interviews allow a number of participants -- usually six to 10 -- to air their opinions and insights on a particular issue. A facilitator moderates the discussion in line with the ...