Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Growth is spurred by rising infrastructure development, real-time performance monitoring, advanced AI solutions, and the ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Best-of-breed FinOps governance and autonomous BigQuery optimization drive predictable, measurable savings on Google ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Overview The Google vs OpenAI disagreement has revealed the struggle that digital platforms face in controlling and protecting their data.Google has argued that ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.