If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers. Google is quietly updating its Personalized Ads policy on ...

Google launched custom annotations in Search Console performance reports, giving you a way to add contextual notes directly to traffic data charts. The feature lets you mark specific dates with notes ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search ...