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Although there are no guarantees, these four techniques of persuasion slant the odds in favor of getting what you want.

In this video, I break down 7 simple rules from the book *Getting to Yes* to help you negotiate effectively while maintaining your principles. Key topics covered include: - Focus on Interests: ...

Have you ever noticed that when we say that we are dealing with a difficult person, we are always talking about the other, never about ourselves? We are good at absolving ourselves and at judging ...

Best Alternative to a Negotiated Agreement (BATNA) is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes. It means what ...