Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Plucked from a dream, an old map, a daughter's birth certificate—that's how the names of some of the most famous fast-food ...

Here’s hoping this goes better than Cracker Barrels’ attempt ...

Long John Silver’s wants customers to know there’s not just fish on its menu — but plenty of chicken, too. The fast-food chain, which specializes in fried seafood, announced in an Oct. 3 press release ...

While many restaurant chains market themselves by touting the quality, quantity, or affordability of the menu items they have to offer, they also do so by having emblematic and unforgettable logos ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...