As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Email marketing remains one of the most effective channels for driving revenue, offering unparalleled ROI and personalization opportunities. In 2025, leveraging customer data, segmenting subscribers, ...

Email has been around for 50 years, and for most of that time, it's remained relatively unchanged. Until now, at least. In the two years since the launch of ChatGPT, email has received a dramatic ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Your email messages may be less than effective for several reasons. For example, your message may get lost in the sea of competing messages, and lengthy messages may not be read entirely or carefully.