Email marketing is similar to social media in that it's a marketing tool that's most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on ...

Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers. However, done ...