As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning. The strategies we started in 2020 and were then forced to drastically change because ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Ring in the New Year with a bang! We all have New Year’s resolutions to be more profitable than we were in 2013. Here are some good suggestions we’ve gathered from mortgage professionals all over the ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Increase Your USPS IQ and Make Your Postal Budget Go Further School Dept. Uses Mail and Social to Reach Parents Amnesty International Goes Big on Prospecting Think Twice Before You Ditch That Catalog ...