A new study examining digital behavior in Taiwan suggests that simply having internet access is no longer enough to ensure ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

Digital Consumer Behavior Essentials is part of Vibrant Publishers’ Self-Learning Management series. The Advance Review Copy of this book is now available for interested readers on NetGalley! About ...

Similarly, Bitcoin’s price appears to bear some correlation with current interest in new technology. While investors seem to have a greater risk appetite for developing new applications, digital ...

A new study published by TELUS Digital, The Robustness Paradox: Why Better Actors Make Riskier Agents, finds that the use of ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...