IAB seeks to standardize interoperable media measurement

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...
TMCnet

EDO Launches 'EDO Always-On', Delivering Automated, Scaled Outcomes Measurement for Convergent TV

EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to ...
Under30CEO on MSN

App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...
The Desk on MSN

EDO launches “Always On” measurement tool with NBC, Paramount

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...
Analytics Insight

Operational Intelligence at Scale: Building Metric Foundations That Hold Under Scale, Speed, and Automation

Operational intelligence has quietly crossed a line. Inside modern enterprises, analytics no longer exists to explain ...
Marketing Dive

The new reality of ecommerce data: How signal quality will define performance

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...
exchangewire.com

How First-Party Data Is a Force for Reach and Scale

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing ...
TheWrap

The NFL ‘Strongly Supports’ Nielsen’s Big Data + Panel, ‘More Work’ to Be Done on Co-Viewing

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...