Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Which is more important – understanding what happened to your business last week, or understanding what’s happening right now? Well, both can provide useful insights that you might be able to use to ...

Data is everywhere. Companies today have access to more data about their customers and products than ever before. In some cases, it’s an almost overwhelming amount of information. In fact, most ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.