LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest success story on customer segmentation analysis.

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

How many times have you heard the saying “put your customers first” in your life? Businesses that do this often have the winning card in a competitive game. In the software service sector, customers ...

Now that an economic slowdown is in full swing and the potential of a recession looms, marketing departments are "full go" on adjusting their strategies to suit the conditions. There's no better time ...