When economies decline, scaling back to ensure survival makes sense. But too often those cuts can be reactionary, targeting customer-facing functions—such as Marketing. Traditionally, leadership has ...

Prioritize customer needs. A customer-centric approach can help you use customer expectations to guide your CX decisions. Create a service strategy framework. Use AI-powered customer support to ...

Does your customer experience strategy have a big impact on your bottom line? It should. A thoughtful, dynamic customer experience strategy is at the heart of every bottom-line-boosting CX effort.

Customer insight could, of course, mean anything. With that in mind, David asked Christine to break down the different types of customer insight. “First of all, it’s important to think about what ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Founder of Aileen Day Advisory, Aileen Day is Australia’s premium CX advisor, thought leader, speaker, mentor and podcast host. In my last article, "How Customer Insight And Understanding Can Improve ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Intouch Insight Ltd. (TSXV: INX) (OTCQX: INXSF) ("Intouch" or the "Company"), a leader in customer experience measurement solutions, today provided a business update focused on its sales and marketing ...