The industry-leading Marché du Film, Cannes's prestigious market, has reinforced its commitment to looking ahead as it gears ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...

Kentucky Athletics makes history with a 12-year Fanatics deal. Wildcat players launch retail storefronts and earn commissions ...

Stop me if you've heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with hefty bonus payments. The company is launching a new initiative aimed at popular ...

Calling all college creators! Do you want to step up your content creation game and grow your network while still in college? I have just the list to help you. In recent years, content creation and ...

It's about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships -- the ...

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe.

Athletics has announced a 12-year partnership with Fanatics, the company used to create and distribute official Kentucky ...

The University of Kentucky and Fanatics are taking their longstanding partnership into the NIL era. Today, UK Athletics ...

Correction: This story has been updated to correct the number of organic views the 2025 Varsity Team generated. Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role ...

TikTok and Tubi are partnering to help creators make the transition from smartphones to living room screens, according to a press release. The duo’s Creatorverse Incubator will see TikTok identifying ...

Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern activation related to a game's launch or significant content update. Most ...