A razor sharp satire about burnout, contracts, and creative sabotage that somehow becomes a massive hit when failure is the ...

A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Empirical study of the psychology of creativity carried out with Nobel laureate scientists, Nobel laureate as well as other both leading and developing creative authors and artists has identified ...

This piece also appeared in NPR's Body Electric newsletter. Sign up for the newsletter so you don't miss the next one. Let's talk about movement, not as exercise, but as a secret weapon for creative ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

In 2022, OpenAI – one of the world’s leading artificial intelligence research laboratories – released the text generator ChatGPT and the image generator DALL-E 2. While both programs represent ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...

AEW's 2025 was seen as a bounce-back year by many wrestling fans, with July's All In: Texas pay-per-view seeing the company run its biggest North American event to date. Tony Khan's promotion took ...

You’d like to make better use of your talents and your time, but you procrastinate instead. So, what’s going on? Do you doubt yourself? Are you dodging discomfort? Do you fritter your time dreaming ...