adexchanger

Creative IDs Are Coming – Here’s What To Expect

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...
City Limits

Show Me the Money (and Some Creative ID)

He works 12-hour days in a Brooklyn factory and fears disclosing his real name. But Juan, a bespectacled Peruvian who came to New York in 2000 and overstayed his visa, will happily talk about how he ...
adexchanger

Ad Creative ID Framework

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.
Advanced Television

XR Extreme Reach partners with AD-ID

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to ...
MediaPost

IAB Tech Lab Opens Public Comment For Ad Creative ID Framework

IAB Tech Lab has opened its Ad Creative ID Framework (ACIF) Validation API to a 45-day public comment period. The tool aims to help ensure that video and TV ads are correctly identified and registered ...