Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

The company is focusing on giving target audiences "not too little, but also not too much" content throughout the year, CFO Naveen Chopra said. By Alex Weprin Senior Editor Paramount Global is ...

In the rapidly evolving landscape of digital content creation, leveraging artificial intelligence has become a key factor in staying competitive. However, as AI becomes more ubiquitous, it’s important ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

The concept of omnichannel experiences first emerged in 2010, yet 14 years later we’re still talking about how to deliver on the promise. Certainly, companies have made significant gains in their ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Content isn’t dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your business. Learn how to use the “onion strategy” How to prevent wasted ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...