Chevrolet says 80 million Americans are approaching the age of 30, representing 40% of potential new car buyers who wield $1 trillion in consumer purchasing power. It wants a piece of that action, has ...

From a mechanical perspective, the 2014 Chevy Malibu and Code 130R concept are as dissimilar as cars get: the former is a front-wheel-drive midsize sedan with little sporting intentions (although that ...

Kurt Ernst January 13, 2012 Comment Now! Chevrolet desperately wants to capture the attention (and the purchase dollars) of Millennials, roughly those in the under-30 age bracket. The Code 130R ...

Just yesterday, General Motors unveiled the CODE 130R — a compact rear-wheel drive concept vehicle that we’ve been waiting for with vigorous anticipation since a few short days ago. Like the TRU 140S ...

Chevrolet rolled out two new concepts today at the 2012 Detroit Auto Show, and the Code 130R is definitely the more ‘out there’ design of the two. With a wide and long stance, the Code 130R looks like ...

Chevrolet has already show these two cars designed for young people at the Detroit Motor Show in January. They spell the return of the cross flag logo as a sort of performance brand and are aimed at ...

Chevrolet unveiled two stylish concepts at the 2012 Detroit auto show. One, the Tru 140S, was a bit of a poser -- its exotic looks belied its hypothetical low price point and its front-wheel-drive ...

GM's Chevrolet brand has rolled out a pair of small and compact concept cars in Detroit to lure younger buyers back to the brand. The two cars are the core 130R and the Code 140S. The 130R is a tall ...

Viknesh Vijayenthiran January 13, 2012 Comment Now! Chevrolet’s sporty Tru 140S Concept and its Code 130R sibling are the result of what happens when an automaker solicits feedback from the very ...

Chevrolet launched the Code 130R and Tru 140S concept cars at the 2012 North American International Auto show, intending to capture an emerging youth market with new style. Wayne Cunningham reviews ...

I really liked the looks of the Chevrolet Code 130R, a "concept" four-seat coupe that General Motors unveiled at the Detroit auto show. It's somewhat upright stance reminded me of the BMW 135i - squat ...

Millennials Don’t Think Like Their Parents. How Do You Design For Them? Chevy has realized that you can’t sell rebellion to a generation that adores its parents. So how do you convince them that cars ...