The world of automotive performance has long been divided between traditionalists who swear by old school tuning and ...

Chip tuning and ECU remapping are both methods to increase a car's performance. However, they're not the same thing. Here are the differences between them.

Calling a Honda Civic with a laptop “the most feared thing in the car community” is mostly a joke—but it didn’t come out of nowhere. Some cars, certainly some Civics, can make a lot more power than ...

Forbes contributors publish independent expert analyses and insights. Peter Lyon is based in Tokyo and writes about the car industry. Tokyo and its underground tuning community have inspired car ...

ECU tuning is one of the easiest ways to get some more horsepower out of your engine in modern cars. The ECU, or the engine control unit, is essentially the brains of the vehicle, and it controls all ...

Just as in other countries all over the world, car tuning and customization in Russia encompasses enthusiasts from two extremes: those who crave power and speed, and those who just like to cruise. The ...

Sometimes a fast car just isn't fast enough. Whether the car in question is a practical family hauler or a highly-strung track day toy, there will nearly always be a small group of owners who simply ...

To get to Rolls Royce’s New York “Private Office,” a VIP design studio for bespoke projects, a customer must make their way to an unmarked building in lower Manhattan. Then they’ll take the elevator ...