In early 2012, my Capterra colleagues and I decided that it was time to graduate from our email marketing software and finally upgrade to a marketing automation software suite. The problem? We had an ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. The survey found that almost one out of every four (26%) small ...

New Research Data: Survey of 200+ manufacturing leaders reveals teams juggle 5+ systems per customer issue. Mission Control Approach: Leaders are unifying fragmented systems into one workspace for ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

With failure rates reportedly as high as 50 to 80 percent, it's a wonder any tech leader has the courage to promote a CRM project these days. Yet there are CRM success stories, such as the one at ...