McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

LoneStar Online Casino offers one of the best loyalty programs in the industry. Read our full review and analysis of the program and how to join.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. Starting in early 2026, a new program called Points Choice will ...

Acquisition costs dollars. Retention costs pennies. In the restaurant business, our sales funnel is cyclical because we become profitable when we can get our guests to come back. That's why we lean ...

Fanatics is getting into the customer loyalty space. The digital sports platform on Tuesday launched Fanatics One, its first cross-business loyalty program that will offer rewards and experiences ...

Throughout its existence, Fanatics, the global digital sports platform, has focused on creating, and enhancing, a unique, one-of-a-kind customer experience. That mission reached new heights on Tuesday ...

Bilt, a loyalty program designed to help members utilize their largest expenses for rewards points and build a path toward homeownership, is now tackling student debt. On Wednesday, Bilt launched two ...