Brand monitoring is the systematic process of identifying, collecting, and analyzing mentions of a brand across digital and traditional channels to understand how the brand is perceived by the public.

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

Every great project starts with information gathering. When you hire a marketing company to complete a task for you, it can only do a good job if it knows important details about your business. What ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies. More clients are researching suppliers and service providers online, ...

We miss our targets from time to time simply because we were misinformed or because we choose to take a longer route in our brand craftsmanship as we seek to make the brand more visible and worldwide.

Brand essence often gets misused as a term akin to the emperor's new clothes--an object everyone is supposed to see and appreciate, but in fact doesn't exist. In point of fact, brand essence does ...

The following is the 13th in the series, "," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If I can be accused of anything in ...

Steve Nathans-Kelly: I’m Steve Nathans-Kelly, editor of Streaming Media Producer. And today I'm going to be talking to Daniel O'Connell, Managing Director, and Chris Hertzog, Head of Digital at Brand ...