Prof. Richard Thaler, one of the founders of the field of behavioral economics, will discuss his Nobel Prize-winning research at this year’s Nora and Edward Ryerson Lecture. The lecture, entitled ...

Behavioral Economics (BE) and lab/field experiments in the last several decades have contributed to the deepening scientific knowledge by uncovering mechanisms, producing key interventions, and ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...