A dozen women in sports bras and tight shorts stood behind a U-shaped counter at an underground bar in a busy Tokyo ...

At The Catalysts, Kirby Porter, chief brand officer of Unrivaled, and Jessica Stacey, senior vice president of external ...

Performing feats for paying customers and competing in tournaments, female bodybuilders make room for a new idea of beauty ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women's sports marketing is still virtually nonexistent. Take a ...

For many, the 2019 FIFA Women’s World Cup was defined by U.S. women’s national team forward Megan Rapinoe’s pink hair. For me, it was Marta’s red lipstick – a visual microphone for the Brazilian’s ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

Fans at a Golden State Valkyries game are out of their seats and yelling with glee. No, they aren’t cheering on star forward Kayla Thornton. They’ve got their arms outstretched in the hope of securing ...

The iconic beauty brand is teaming up with the 2021 WNBA champions for a first-of-its-kind partnership that brings makeup, community, and culture to center court. CHICAGO, IL – MAY 06: Angel Reese #5 ...

Bill Belichicks' 24-year-old girlfriend Jordon Hudson will be competing in the Miss Maine USA Beauty Pageant in May. Hudson finished as the first runner-up in last year’s contest. "As the daughter of ...