It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

Most marketers are aware of the opportunties presented by the mainstream social media platforms, but what of sector-specific online communities? Alex Blyth investigates Facebook, Twitter and LinkedIn ...