Audi has been talking the big talk about its new Matrix LED technology for over a year now. They've bombarded us with brochures and videos, which no-doubt have convinced many buyers to click those ...

These are exciting times if you happen to live in Germany and want to buy an all-new compact executive sedan. The Audi A4 has been revived in such a dramatic way that it puts BMW and Mercedes on ...

Headlights typically serve one purpose -- helping drivers see the road. To illuminate the asphalt at night the lights traditionally had two settings. Low beams for driving around town and passing ...

Audi has developed high-beam headlights that can detect other vehicles on the road and dim part of the light beam so that they don’t blind other drivers while at the same time continue to cast their ...

Drool-worthy futuristic tech and high-end luxury car brands go hand in hand when it comes to engineering have a dramatic effect on the masses. If you remember the Matrix LED Headlamp update in the ...

For those of you old enough to remember, the Audi R8 was the first production car to feature LED headlights. Back then, automotive LED lighting technology was in its infancy: the R8 was at the dawn of ...

Audi is bringing a concept to the Frankfurt motor show with a new type of organic LED taillights. Audi has announced that it’s bringing a new concept to the upcoming Frankfurt motor show in September, ...

Audi has announced that it will debut Matrix LED headlights that are synced with the vehicle's camera, sensors, and navigation system, allowing them to perform dynamically in the environment. This ...

WIESELBURG, Austria, Jan. 20, 2026 /PRNewswire/ -- The new Audi Q3 sets new standards in headlight development with lighting technology from ZKW. The technological highlights of the compact SUV ...

Ashley Gleave, the exterior lighting designer for e-tron, is in the driver’s seat of our Sportback and explains how the Digital Matrix LED lights work. “You have the source LED at the bottom that’s ...

A pretty simple concept applies to driving at night: the better you can see, the safer you will be. To serve that premise, premium carmaker Audi has focused on developing lighting technologies that ...

While most of the automotive technology we cover resides inside a car, there is a whole host of tech on the forward and aft of the cabin that most of us spend a considerable amount of time staring at, ...