Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...

Apple is working on a new AI system the company plans to market as an “answer engine,” calling it World Knowledge Answers. Spring 2026 is the scheduled rollout, as it will become part of the ...

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

The brain drain from Apple's AI team is real (and likely to accelerate). Meta continues poaching high-profile executives from Apple’s AI team for its Superintelligence group. The latest hire is Ke ...

Under these circumstances, due to Apple Inc.’s actions, a search engine originating in Russia or other EAEU countries may face unequal competitive conditions compared to another engine enabled by ...

Apple’s approach to AI since the release of ChatGPT has been confused and confusing. Its first idea was to rerelease Siri, only this time with some modest, on-device LLM models looped in. This didn’t ...