Users are no longer able to receive live help from the Apple support account on X, and instead will be redirected to other platforms. Those who direct message the @AppleSupport account on X, formerly ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the ...

There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...

Apple is internally testing a new ChatGPT-like generative AI tool that will enable employees to offer faster technical support going forward. Apple recently launched a pilot program that provides ...