Apple is slapping $100 to $400 price hikes on its latest MacBook Air and Pro models as memory costs surge industrywide. The 13-inch MacBook Air now starts at $1,099 instead of $999, and the 15-inch model rises to $1,

Apple products have never been what anyone would call cheap. But even as tech-device prices are starting to creep up across the board this year, Apple is appearing to zig where other companies have zagged by becoming more affordable — at least in a few product launches this week.