The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

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Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

MinIO, the leader in high-performance object storage for the exabyte AI era, is debuting new AIStor support for Amazon's S3 Express API, becoming the first and only AI data storage platform to adopt ...