The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Aby Varma and Matt Cyr launch Marketing AI Pulse Monthly Brief, outlining 10 AI-driven marketing shifts leaders should plan ...

Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. The post Smart marketers set the rules before AI makes the calls appeared first on MarTech.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead generation, and content creation.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...